New Beatles Attraction Planned for Liverpool
Source reports published 20 Oct 2026, 10:00 am – 21 Oct 2026, 12:58 am AEST
A major new Beatles visitor attraction is planned for Liverpool, moving The Beatles Story from Albert Dock to the former St John’s Market site and incorporating a Yellow Submarine experience. The project, a partnership between Apple Corps, Liverpool City Council, and the Liverpool City Region Combined Authority, aims to create a world-class destination for fans.
What happened
- Plans have been announced for a significant expansion of the Beatles’ visitor experience in Liverpool.
- The Beatles Story will relocate from its current home at Albert Dock to the vacant former St John’s Market Hall, a site approximately four times larger at 100,000 square feet.
- Alongside this, Apple Corps will renovate St John’s Beacon, a 450-foot tower, to house a new Yellow Submarine attraction.
- The project, spearheaded by Apple Corps, with support from Liverpool City Council and the Liverpool City Region Combined Authority, aims to recreate key moments in the band’s history, including their post-war Liverpool roots, Hamburg performances, and iconic locations such as Abbey Road, Shea Stadium, and Savile Row.
- Sir Paul McCartney and Ringo Starr have both expressed their support for the plans, highlighting Liverpool’s significance to the band’s legacy.
- The attraction will feature immersive technology, original artefacts, and recreated sets.
- Proceeds from ticket sales will contribute to the Apple Corps Liverpool Trust, supporting emerging local artists.
- The development is being compared to destinations like Graceland and Dollywood, aiming to create a world-class destination for fans.
- The project is scheduled to open in 2028, alongside a new Beatles attraction at 3 Savile Row.
Original reporting
- BBC: Sir Paul McCartney and Ringo Starr back new Beatles attraction
2026-10-20T14:58:48.026000+00:00 - Guardian: Vast Beatles museum, hailed as ‘extraordinary’ by Paul McCartney, to open in Liverpool in 2028
2026-10-20T00:00:00+00:00